News Feed – Nanigans

Channel: News Feed – Nanigans

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How Facebook Page Post Ads in the News Feed Drive Purchases & ROI [Study]

January 28, 2013, 12:53 pm

In the past month Nanigans conducted a study to understand how Facebook page post ads in the News Feed drive purchase revenue and ultimately ROI for retailers. The first company able to measure...

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Facebook Features Nanigans in ‘Performance Marketing on Facebook’ Webinar

February 12, 2013, 11:50 am

It’s no secret that Nanigans is keenly focused on developing software for large-scale performance and direct response advertisers. With three years of experience building ROI-based bidding algorithms...

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Unpublished Page Post Ads: 10 Reasons Why Advertisers Are Flocking

March 25, 2013, 11:30 am

When Nanigans announced support for unpublished page post ads last fall, the product was referred to as “dark page post ads” and delivery was limited to the right-hand side of Facebook. With Facebook...

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News Feed Increases ROI of Facebook Exchange by 197% [Study]

May 8, 2013, 9:59 am

Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts...

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Introducing Dynamic Creative in the Facebook News Feed

May 20, 2013, 10:31 am

Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed....

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Facebook Exchange: Driving Results with Dynamic Creative

September 4, 2013, 4:47 am

With the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the option to dynamically display creative at an individual product, SKU level. Dynamic creative is promising for...

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The Power of Product Innovation in Advertising – A Story of Facebook Link...

November 18, 2013, 4:04 am

As one of the initial companies to develop software on Facebook’s Ads API more than 3 years ago, Nanigans has been at the forefront of innovation in advertising. The industry has moved from touting the...

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Facebook’s News Feed Redesign: Not Surprising

March 10, 2014, 4:00 am

Historically, any major modification Facebook has made to its News Feed has been met with backlash; when you have over 1.2 billion users, you’re bound to break a few eggs. This could be one of the...

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Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

November 13, 2014, 6:15 am

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage...

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5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

January 7, 2015, 6:00 am

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers...

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